Sent’s unified messaging API enables businesses to reach customers on their preferred channel.
Sent, the infrastructure layer powering cost-optimized, intelligent delivery for business messaging across SMS, WhatsApp, iMessage, RCS, and more, announced the closing of a $3.55 million Seed round led by Companyon Ventures, with participation from Bessemer Venture Partners, Urban Innovation Fund, and CP Overture, among others. Zachary W. Heath and Daniel P. DeConinck of Polsinelli PC represented Sent during the transaction, helping bring Sent’s total capital raised over $4.22 million since its launch in 2024.
Sent is redefining how businesses connect with their customers through a unified messaging API backbone. Legacy vendors force companies to stitch together multiple channel integrations — a costly and error-prone approach. Sent replaces that complexity with a single, reliable solution for everything from login codes and user authentication to appointment reminders and order confirmations.
At the core of Sent’s platform is a smart routing engine that evaluates deliverability, cost, and user behavior in real time. Whether a customer prefers WhatsApp in the evening or iMessage in the morning, Sent automatically selects the best channel, applies intelligent fallbacks, and ensures the message is delivered on the first try. Developers are freed from the complexity of managing channel-specific logic, so they can focus on building great experiences, not managing the complexity of channel specific logic and backend plumbing.
“Developers need a unified API that optimizes delivery, compliance and cost across all channels,” said Andrew Berg, Investor at Companyon Ventures. “Sent sets a new standard for reliable, efficient messaging at scale.”
At roughly $72B, the global A2P messaging market has become mission-critical, yet constrained by fragmented infrastructure, rising AI-driven message volumes, and increasingly stringent privacy regulations. Companies are already spending heavily on transactional messaging, but too often on outdated tools that fail to optimize delivery, control costs, or ensure compliance. Sent’s intelligent layer addresses these gaps, offering a modern, scalable alternative built for the next era of automated customer engagement.
Founded in New York City by CEO Daniel Vataj, Sent will use its newly secured funding to accelerate product development and expand routing intelligence, customer success and go-to-market functions. The company also plans to triple its headcount by the end of 2025 to meet growing demand.
About Sent, Inc.
Sent is a business messaging API that seamlessly integrates SMS, WhatsApp, iMessage, RCS, and more. For media inquiries, Sent can be reached at [email protected] or +1 (302) 203-9592.
About Us: Sent is the infrastructure layer powering cost-optimized, intelligent delivery for business messaging across SMS, WhatsApp, iMessage, RCS, and more. Founded in 2024 and headquartered in New York City, Sent replaces the tangle of single-channel integrations with one unified API and a real-time smart-routing engine that maximizes deliverability, ensures compliance, and lowers costs. Companies of any size can use Sent to send everything from login codes and two-factor authentication prompts to appointment reminders and order confirmations—without worrying about channel-specific logic or backend plumbing. Backed by Companyon Ventures, Bessemer Venture Partners, Urban Innovation Fund, CP Overture, and other leading investors, Sent has raised over $4.22 million to date and is scaling rapidly to meet global demand. To learn more, visit www.sent.dm or email [email protected].
Contact Info:
Name: Daniel Vataj
Email: Send Email
Organization: Sent, Inc.
Address: 205 Hudson St, New York, NY, United States
Phone: +19177799900
Website: https://www.sent.dm/
