How IT Works

We’ve streamlined every step of the press release process so you can focus on crafting a compelling story or How it Works while we handle the distribution. Whether you arrive via an ad, find us through a search engine, or explore our product pages, here’s exactly what happens from the moment you land on IMCWire to the moment your release goes live.

Finding IMCWire

1. Marketing Channels
   • Paid Ads (Google, Bing, Yahoo, social media): If you click an ad directing you to IMCWire, you’ll immediately land on a relevant landing page—often our homepage or a featured service page.
   • Organic Search (SEO traffic): Searching for terms like “press release distribution,” “press release submission,” or “top PR services” will bring up IMCWire’s blog posts, newsroom articles, or service pages.
   • Referral Links and Newsroom: You might find us through a backlink on a partner site, a mention in an industry blog post, or a newsroom feature.
2. Initial Landing
   • Homepage or Product/Service Page: Depending on the link you clicked, you’ll either land on our homepage (imcwire.com), a blog post or newsroom article (on our insights blog), or a product-specific page (e.g., “Business Insider Press Release Submission”).
   • Footer Links: If you scroll down to the footer, you’ll see direct links to our core services—everything from “Press Release Distribution” to “Sales Inquiry.” Clicking any of these will take you to a dedicated service overview.

Exploring Services & Pricing

1. Service Overview
   • Once on a service page, you’ll see a detailed description of what we offer—whether it’s a national release, industry-specific distribution, or a single publication option.
   • Each service page highlights key benefits, target outlets, and expected outcomes (e.g., coverage in media outlets, improved SEO visibility, or targeted industry reach).
2. Pricing Page
   • If you’re ready to compare packages, click “Pricing” (usually in the top navigation or within each service page).
   • Under $250 Packages: These are our standard, a la carte press release packages. Pricing, by default, covers:
     • Distribution to a curated list of industry-specific outlets
     • Basic newsroom hosting and SEO-friendly placement
     • A shareable newsroom link
   • Above $250 (Corporate / Enterprise) Packages:
     • For more extensive packages—such as global press release distribution, guaranteed placements on top-tier outlets (e.g., Business Insider, Forbes), or industry-specialized bulletins—you’ll see a “Sales Inquiry” or “Corporate Package” option.
     • These packages include strategic planning with a PR specialist, customized targeting, and dedicated account support.

Selecting a Package or Single Publication

1. Standard Packages (< $250)
   • On the pricing page, you’ll see three tiers (Basic, Professional, Premium).Basic Tier: Ideal for startups or small businesses—includes distribution to 20+ outlets, newsroom page, and social media sharing.Professional Tier: Mid-range coverage—distribution to 50+ outlets, priority editorial review, and inclusion in our partner networks.Premium Tier: Maximum reach under $250—distribution to 100+ outlets, SEO optimisation, and analytics reporting.
   Click the “Buy Now” button beneath the tier that best fits your goals.
2. Single Publication Option
   • If you only need your release featured on one specific outlet (e.g., a specialised trade publication or a top-tier news site), scroll down to the “Single Publication” section.
   • Select the outlet, review its individual pricing, and click “Buy Now”.
3. Corporate / Custom Packages (≥ $250)
   • For large budgets or highly specialized campaigns, click “Sales Inquiry”.
   • Fill out a short form: Name, Company, Email, Desired Coverage (e.g., “Technology vertical in North America + Asia”), and any specific requests.
   • A dedicated PR Specialist from our team will reach out—usually within 24 business hours—to discuss strategy, refine targeting, and finalize pricing.

Redirect to the Dashboard

1. Automatic Redirection
   • After clicking “Buy Now” on any standard or single publication package, you’ll be redirected to our secure client dashboard at dashboard.imcwire.com.
   • If you clicked “Sales Inquiry,” you can either wait for our PR Specialist to contact you or, if prompted, log in to an existing account to track your inquiry status.
2. Choosing Your Profile Settings
   • Industry Selection: On your first visit, you’ll be prompted to choose your industry (e.g., Technology, Healthcare, Finance). This helps us pair you with the best-fit media outlets and tailor our distribution network.
   • Geographic Selection: Next, select your target countries. Whether you need a local release (e.g., “United States only”) or a global push (e.g., “US + EU + APAC”), you can check the boxes for each region.
   • Click “Add” to confirm your selections and move to the next step.

Uploading Your Press Release

1. Formatting Requirements
   • We accept .DOCX, .PDF, and .TXT files.
   • Recommended guidelines:
     • Title limited to 70 characters
     • Body copy between 400–800 words
     • Include a concise headline, subheadline, boilerplate, and at least one quote
     • Embed hyperlinks sparingly (no more than two per release)
2. Upload Interface
   • Click “Upload File” and drag-and-drop your press release document into the designated box—or browse your computer to locate the file.
   • Our system will automatically scan for unsupported characters or formatting issues. If a problem arises (e.g., missing font, unreadable file), you’ll see an error message explaining the issue. Fix it locally, re-save, and re-upload.
3. Live Preview
   • Once uploaded, a live preview of your document appears on the right-hand side.
   • Check for any visual glitches: line breaks, image placement (if you included graphs or logos), hyperlink formatting, etc.

Account Confirmation: Login or Register

1. Existing Customers
   • If you’ve previously used IMCWire, click “Login”.
   • Enter your email and password. Forgot your password? Click the “Forgot Password” link to reset via email.
2. New Customers
   • If you’re new, click “Register”.
   • Provide:
     • Full Name
     • Company Name (optional)
     • Email Address (this will become your username)
     • Password (minimum 8 characters, at least one number, one uppercase letter)
   • Tick the “Agree to Privacy Policy & Terms of Service” checkbox.
   • Click “Create Account”. You’ll receive a confirmation email within seconds. Click the link in that email to verify your account.
3. Post-Registration Redirect
   • After verifying your email, you’ll be automatically redirected back to the dashboard—logged in—and taken to the “Review & Payment” step.

Reviewing & Payment

1. Review Your Order
   • Package Details: Double-check which tier or single publication you selected.
   • Industry & Geography: Confirm your selections. If you need to adjust, click “Edit” next to each field.
   • Upload Confirmation: Verify the correct press release file is listed—click “View Preview” to ensure nothing changed during upload.
2. Payment Options
   • We offer multiple payment gateways:
     • Credit/Debit Card (Visa, MasterCard, American Express)
     • PayPal
     • Wire Transfer (for orders above $1,000; fees may apply)
   • Enter billing details:
     • Name on Card
     • Card Number
     • Expiration Date
     • CVV/CVC
     • Billing Address (must match your card statement)
   • If using PayPal, click “Pay with PayPal” and log in to your PayPal account when prompted.
3. Terms & Privacy Policy
   • Review our Terms of Service, Privacy Policy, and Refund Policy.
   • Tick the final checkbox: “I have read and agree to IMCWire’s Terms & Privacy Policy.”
   • Click “Submit Payment.”
4. Payment Confirmation
   • Once your payment processes (usually within 5–10 seconds), you’ll see an on-screen confirmation:
     • Order Number (e.g., IMCW-20250603-0042)
     • Total Amount Charged
     • Estimated Distribution Date/Time (depending on the package, same-day distribution is common for Basic and Professional tiers; Premium may have a scheduled time slot to maximize open rates).
   • You’ll also receive a confirmation email detailing your order summary, payment receipt, and a link to track your release’s status.

For Premium and Corporate Inquiries (≥ $250)

1. Filling Out the Sales Inquiry Form
   • Provide your Name, Company, Email, and Phone Number.
   • Select the Package you’re interested in (Global Distribution, Industry-Specific, or Multi-Outlet Placement).
   • Enter Additional Details:
     • Target Audience (e.g., “Tech startups in North America”)
     • Preferred Release Date/Time
     • Any special instructions (e.g., “Include thought leadership quotes,” “Coordinate with our product launch on June 15”).
2. PR Specialist Outreach
   • Within 24 business hours, a dedicated IMCWire PR Specialist will:
     • Review your requirements
     • Propose a custom quote (factoring in outlet costs, editorial review fees, and optional add-ons like multimedia amplification or social media promotion)
     • Set up a brief strategy call to walk through targeting choices (e.g., top-tier versus mid-tier outlets, geographic focus, sector newsletters).
3. Order Finalization
   • Once you approve the custom quote, our PR Specialist sends an invoice link or requests payment via wire transfer (depending on your preferred method).
   • Upon payment confirmation, your specialist:
     • Finalizes your distribution list
     • Schedules the release
     • Coordinates with editorial contacts
     • Keeps you updated every step of the way.

Post-Payment & Distribution

1. Editorial Check
   • Our in-house editors conduct a 24-hour review to ensure:
     • Headlines meet journalistic standards
     • Body copy is free of major grammar/spelling errors
     • Links are functional and relevant
     • Boilerplate is properly formatted
   If any issues arise, we’ll contact you immediately with suggestions and request revisions (if needed).
2. Live Distribution
   • Once approved, your press release is:
     • Hosted on our SEO-optimized newsroom page
     • Sent to the selected outlets (wire services, niche blogs, industry newsletters) at the scheduled date and time
     • Pushed to our social media channels (based on package selection) for additional reach
3. Real-Time Tracking
   • Log back into dashboard.imcwire.com and click “My Releases.”
   • You’ll see a real-time status for each release:
     • “Pending Approval” → “Distributing” → “Active” → “Archived.”
   • For Premium packages, you’ll have access to detailed analytics:
     • Total Impressions (e.g., number of outlets that picked up your story)
     • Clicks & Engagement (e.g., how many readers clicked through to your website)
     • Pickup List (a downloadable CSV of all media outlets and journalists who ran your release)
4. Email Summary
   • Within 48 hours post-distribution, you’ll receive a consolidated email summary:
     • List of outlets that published your release
     • Analytics snapshot (impressions, clicks, social shares)
     • A PDF report you can forward to internal stakeholders or add to press kits

Customer Support & Next Steps

1. Dedicated Support
   • For any questions—before, during, or after distribution—visit “Help & Support” in your dashboard.
   • Choose from:
     • Live Chat (9:00 AM–6:00 PM GMT+5)
     • Email Support (expect a response within 2 business hours)
     • Phone (for urgent issues, Monday–Friday; an IMCWire team member will guide you through troubleshooting or last-minute edits)
2. Revisions & Corrections
   • Minor edits (typos, broken links) can often be corrected within 12 hours of distribution—contact support immediately.
   • For more extensive changes (rewriting paragraphs or replacing images), standard fees may apply. We’ll provide a full quote before proceeding.
3. Future Campaigns
   • After your first release, consider setting up a recurring schedule—monthly or quarterly releases to maintain brand visibility.
   • In your dashboard, click “Schedule a Release.” Choose your preferred cadence, and we’ll automatically queue your release for review and distribution.

Why Choose IMCWire?

• Simplicity & Speed: From landing on our site to distribution, it’s a matter of minutes. No lengthy forms or confusing menus—just a clear, step-by-step flow.
• Cost-Effective: Transparent pricing under $250 for most standard releases. No hidden fees.
• Customizable: Industry-specific targeting, global reach, or single-outlet options—tailor your campaign to match your budget and goals.
• Expert Support: For larger budgets, our PR Specialists craft a strategic plan and handle all the logistics.
• Data-Driven Results: Real-time tracking and detailed analytics so you know exactly where your story appears and how it performs.
• Secure & Trusted: We use SSL encryption for all transactions, and our network of journalists and editors has been vetted for quality and relevance.

Get Started Today

1. Visit: https://imcwire.com/
2. Choose: The service that aligns with your objectives (standard package or single publication).
3. Click “Buy Now”: You’ll be on your way to dashboard.imcwire.com in seconds.
4. Follow: The 5 simple steps—select industry, select country, upload your file, register/login, complete payment.
5. Relax: Our team takes it from there—editing, distribution, and reporting, all under one roof.

If you have any questions at any point, our support team is standing by. With IMCWire, press release distribution is fast, transparent, and fully guided no guesswork required.

Ready to make an impact? Head over to IMCWire and let us help your story reach the right audience—globally or locally—within minutes.