Press releases are an essential part of communication for any organization or individual looking to make an announcement or share information with the public. For students, crafting a press release can be an invaluable skill to master, especially for those pursuing a career in communications, public relations, or journalism. Whether you are announcing an academic achievement, organizing an event, or sharing research findings, understanding how to write an effective press release can help you gain media coverage and communicate your message professionally. This blog provides a detailed example of a press release for students, including tips on writing, structure, and formatting.
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Understanding the Basics of a Press Release
A press release is a brief, factual document used to inform the media about a significant event, announcement, or development. It is typically written in the third person and follows a specific structure to ensure clarity and effectiveness. Press releases are distributed to media outlets to increase the chances of gaining coverage, but they can also be used for internal purposes, such as announcing student activities or achievements to a university’s community.
The Importance of Press Releases for Students
Press releases are powerful tools for students who want to:
- Promote academic achievements: Whether you’ve won an award, completed a major research project, or received a scholarship, a press release can help spread the word to a broader audience.
- Announce events: Students can use press releases to invite the media and the public to campus events, lectures, and seminars.
- Showcase research findings: If you have conducted a research project or written a thesis, a press release can help publicize your findings.
- Build professional credibility: Writing a press release shows your ability to communicate clearly and professionally, an important skill in many industries.
How to Write a Press Release for Students
Writing a press release involves adhering to a standard structure and focusing on the key information. Below is a step-by-step guide to help you craft your own press release.
1. Headline
The headline of your press release should grab attention and provide a clear idea of the topic. It should be short, to the point, and engaging. Make sure it includes the key message of your release.
Example headline:
Local College Student Wins National Science Fair with Groundbreaking Research on Renewable Energy
2. Subheadline (Optional)
The subheadline is an additional line that provides more context or elaborates on the headline. It can be used to add detail, but it should still be concise.
Example subheadline:
John Doe, a student at XYZ University, earned first place for his innovative research on sustainable energy solutions.
3. Date and Location
Include the date and location of the press release at the beginning of the body of the release. This gives context to the announcement and informs the reader about where and when the news is taking place.
Example:
April 20, 2025 | San Francisco, CA
4. Introduction
The introduction of your press release should answer the who, what, when, where, why, and how questions. It is essential to provide the most critical information in the first paragraph. Keep it concise, informative, and engaging.
Example introduction:
XYZ University student John Doe has been awarded first place in the National Science Fair for his groundbreaking research on renewable energy. His project, titled “Harnessing Solar Power: A Step Toward Sustainable Energy,” focuses on innovative techniques to improve the efficiency of solar panels, which could significantly reduce energy costs and help fight climate change. The award ceremony was held on April 15, 2025, in Washington, D.C.
5. Body Paragraphs
The body of the press release provides more detailed information. Break the content into two or three paragraphs, expanding on the key points mentioned in the introduction. Include quotes, statistics, or background information to support the announcement.
Example body paragraph:
John Doe, a senior at XYZ University, began his research in the summer of 2024 as part of a student-led initiative to explore sustainable energy solutions. “I’ve always been passionate about finding ways to reduce our carbon footprint,” says Doe. “This project is my way of contributing to a greener future.” His research not only presents a new approach to solar power technology but also offers practical solutions that could be implemented by solar companies worldwide. According to Dr. Jane Smith, Professor of Environmental Studies at XYZ University, “John’s work has the potential to revolutionize the way we use renewable energy.”
6. Conclusion
The conclusion of your press release should summarize the announcement and provide any additional information, such as how people can learn more or contact the individual or organization involved. If applicable, include a call to action.
Example conclusion:
John Doe’s achievement marks a significant milestone in the ongoing efforts to develop clean energy technologies. For more information about his research, or to schedule an interview, please contact the XYZ University Public Relations Office at (555) 123-4567 or email [email protected].
7. Boilerplate
A boilerplate is a short paragraph about your university or organization. It is often included at the end of press releases to give readers some background on the entity behind the announcement.
Example boilerplate:
XYZ University is a leading institution in higher education, committed to fostering innovation and excellence in all fields of study. With a diverse student body and a world-class faculty, XYZ University offers a wide range of programs designed to prepare students for success in their careers. For more information, visit www.xyz.edu.
8. Media Contact Information
At the very end of your press release, include contact details for the person or office responsible for handling media inquiries. This ensures journalists and other interested parties can reach out for further information.
Example media contact:
Jane Doe
Public Relations Coordinator
XYZ University
(555) 123-4567
[email protected]
Press Release Example for Students
To better illustrate the above points, here is a complete press release example for students:
Headline:
XYZ University Student Awarded First Place in National Research Competition for Solar Panel Innovation
Subheadline:
John Doe’s research offers a new solution to improving solar panel efficiency, which could help reduce energy costs worldwide.
Date and Location:
April 20, 2025 | San Francisco, CA
Introduction:
XYZ University student John Doe has been awarded first place in the National Research Competition for his groundbreaking work in renewable energy. His research, titled “Revolutionizing Solar Panels for a Sustainable Future,” offers a new technique to significantly improve the efficiency of solar panels. The competition, held on April 15, 2025, in Washington, D.C., featured more than 100 entries from top students across the country.
Body:
Doe, a senior in the Department of Environmental Studies, began his research in the summer of 2024 as part of a university-sponsored research program. His project aims to enhance solar panel technology by increasing its energy conversion rate while reducing production costs. “My goal is to make renewable energy more accessible and affordable,” Doe explains. “I hope that my research can contribute to solving the global energy crisis.”
His project was judged by a panel of esteemed scientists and environmental experts who recognized its potential to transform the renewable energy industry. Dr. Emily Williams, an environmental scientist and judge in the competition, praised Doe’s innovative approach, saying, “This research could be a game-changer for solar energy companies worldwide.”
Conclusion:
For more information about John Doe’s research or to arrange an interview, please contact the XYZ University Public Relations Office at (555) 123-4567 or email [email protected].
Boilerplate:
XYZ University, located in San Francisco, is a prestigious institution offering a variety of undergraduate and graduate programs. With a focus on innovation, sustainability, and academic excellence, XYZ University strives to provide students with the skills and opportunities they need to succeed in today’s competitive job market. For more information, visit www.xyz.edu.
Media Contact Information:
Jane Doe
Public Relations Coordinator
XYZ University
(555) 123-4567
[email protected]
