Crafting a compelling press release is a key component of any strategic communication campaign. Whether announcing a product launch, merger, event, or award, your press release serves as the first impression many journalists and industry professionals will have of your brand. Yet, while the headline and opening paragraph receive much of the attention, the ending of a press release is just as crucial. So, how do you end a press release in a way that drives results, reinforces your message, and prompts action? Let’s explore.
Table of Contents
Why the Ending Matters in a Press Release
In journalism and public relations, every word counts. The ending of your press release is the final touchpoint between your organization and the reader. A strong conclusion can:
- Reinforce your key messages
- Direct the reader toward a specific call to action
- Provide clarity about the next steps or event
- Build trust and brand authority
- Improve the chances of media pick-up
Neglecting the final lines of your press release could mean missing the opportunity to drive engagement and earn valuable media coverage.
The Components of an Effective Press Release Ending
When evaluating how do you end a press release, it’s essential to recognize that there’s no one-size-fits-all formula. However, there are proven elements that every strong press release ending should include.
1. A Clear Call to Action (CTA)
Your CTA should guide the reader on what to do next. Whether it’s visiting your website, attending an event, signing up for a newsletter, or contacting your media team, a well-worded CTA provides direction.
Example:
“For more information about the event and to register, please visit [YourWebsite.com].”
2. Boilerplate Statement
A boilerplate is a standardized paragraph that tells readers who your company is. It should briefly summarize your organization, mission, and key offerings. Boilerplates typically follow a heading like “About [Company Name]” and appear at the end of nearly every press release.
Example:
About IMCWire
IMCWire is a leading digital press release distribution service helping businesses and organizations amplify their news through a trusted network of media outlets, journalists, and global platforms.
3. Media Contact Information
Make it easy for journalists and media representatives to get in touch. Include the contact person’s name, title, phone number, and email address. This also shows transparency and openness.
Example:
Media Contact:
Jessica Carter
Senior PR Manager, IMCWire
[email protected] | (123) 456-7890
4. The “###” Symbol
In traditional press release formatting, the use of “###” at the end signals to journalists that the press release is complete. It’s a professional industry standard that should not be overlooked.
Best Practice Example of a Press Release Ending
Let’s take a practical look at how the components come together in a real press release ending:
About IMCWire
IMCWire empowers businesses, organizations, and entrepreneurs to share their stories with the world through robust digital distribution. Our press release solutions help increase brand visibility, engage target audiences, and achieve measurable impact across major media platforms.
Media Contact:
Jessica Carter
Senior PR Manager
[email protected]
(123) 456-7890
For more information or to schedule an interview, please visit [www.imcwire.com].
Tailoring the Ending Based on Your Goal
When asking how do you end a press release, you also need to consider the goal of your announcement. Different types of press releases benefit from different closing strategies:
Product Launch:
Encourage product trials, demo requests, or direct purchases.
Example CTA:
“Pre-orders are now open at [YourWebsite.com] with limited-time launch pricing.”
Event Announcement:
Prompt the reader to register or RSVP.
Example CTA:
“Reserve your seat today at [EventRegistrationLink].”
Company Milestone or Achievement:
Invite media inquiries or social sharing.
Example CTA:
“To learn more about this milestone and upcoming developments, contact our PR team or follow us on LinkedIn.”
How Not to End a Press Release
While learning how do you end a press release effectively, it’s equally important to avoid common mistakes that can weaken your message.
Don’t End Abruptly:
Never stop without a boilerplate or a CTA. It makes your release feel incomplete and unprofessional.
Avoid Vague Statements:
Statements like “That’s all for now” or “We hope you liked the news” are casual and not suitable for formal press releases.
Don’t Skip the Contact Info:
Media professionals need a direct line to follow up. Lack of contact details reduces credibility.
Skip the Sales Pitch Tone:
Press releases are not advertisements. Avoid overly promotional or exaggerated language at the end.
How IMCWire Helps You Master the Art of Ending Press Releases
At IMCWire, we understand that every element of your press release contributes to your brand image. Our editorial experts ensure your press releases end with clarity, confidence, and conversion power. Through our structured templates, content consultation, and wide-reaching distribution network, your message will not only reach the right audience—it will leave a lasting impression.
Tips to Craft a Memorable Press Release Ending
If you want your press release to stand out and be remembered, the closing paragraph is your chance. Here are a few professional tips to keep in mind:
1. Keep It Concise
Don’t overexplain in the final lines. Maintain journalistic brevity and professionalism.
2. Echo Your Headline or Key Message
Bring your story full circle by reiterating a main point or emotional element introduced in the headline or opening paragraph.
3. Use Active Voice
Direct and confident language instills trust and clarity.
4. Keep Formatting Professional
Ensure that your boilerplate and contact section are clean, properly spaced, and aligned.
5. Proofread the Ending Thoroughly
Grammatical errors or typos in the last lines can diminish the professional image you’ve worked hard to establish.
Final Thoughts: How Do You End a Press Release the Right Way
So, how do you end a press release effectively? By combining a clear call to action, a professional boilerplate, accurate contact details, and proper formatting. A polished ending ensures your announcement is complete, compelling, and actionable. Whether you’re sharing exciting company news or launching a game-changing product, the way you close your press release can influence whether it gets covered, shared, or shelved.
At IMCWire, we specialize in helping brands close strong. With our proven press release formats, distribution expertise, and media connections, we make sure your last words leave a lasting impact. Get in touch with our team today to begin your next press release journey with confidence and clarity.
