In today’s fast-paced digital landscape, sharing your brand’s story at the right time, in the right place, and with the right audience is crucial. Press releases remain one of the most effective ways to broadcast company announcements, product launches, acquisitions, events, and more. However, knowing where to submit press release can be the difference between widespread exposure and total obscurity.
This guide is designed to walk you through the best options, strategies, and platforms to submit press releases for optimal reach, credibility, and return on investment.
Table of Contents
Why Submitting a Press Release Matters
Press releases are not just about news—they’re about influence. A well-crafted press release helps to:
- Capture the attention of media outlets and journalists
- Drive traffic to your website
- Increase brand visibility and trust
- Improve SEO with authoritative backlinks
- Attract new clients, customers, and partners
The submission channel you choose plays a pivotal role in determining how much traction your press release gains. That’s why understanding where to submit press release is essential for every PR professional, business owner, and marketer.
Types of Press Release Distribution Channels
Before diving into the top platforms, it’s important to understand the categories of press release distribution:
1. Newswire Services
These are paid platforms that distribute press releases to a wide network of media outlets, journalists, and online publications.
2. Free PR Submission Websites
These platforms allow you to post your press release at no cost, though with limited reach and fewer features.
3. Direct Journalist Outreach
This method involves pitching your press release directly to relevant journalists and bloggers.
4. Industry-Specific Platforms
If your press release is tailored to a niche (e.g., tech, fashion, finance), niche-specific sites often offer better targeting.
5. Owned Media Channels
Your company blog, email newsletters, and social media platforms are also critical outlets for your press release.
Let’s explore where to submit press release within these categories.
Best Newswire Services to Submit Press Releases
Newswire services are professional platforms designed to syndicate your press release across major news channels, databases, and media outlets.
1. IMCWire
IMCWire is a trusted and results-driven press release distribution platform known for its targeted outreach and high engagement rates. Designed for modern-day media distribution, IMCWire connects your story with journalists, bloggers, and news publishers across the globe.
Highlights:
- Real-time analytics and reporting
- Syndication to major news outlets
- Affordable packages for startups and enterprises
- Human editorial review for quality assurance
IMCWire is especially valuable for businesses looking for a strong ROI on their PR investments.
2. PR Newswire
A veteran in the press release distribution world, PR Newswire offers extensive reach and is ideal for large corporations.
Pros:
- Global distribution network
- Strong credibility and reputation
- Access to premium outlets like Reuters, Yahoo Finance, and MarketWatch
Cons:
- High costs, especially for small businesses
- Add-on charges for multimedia and word count
3. Business Wire
Owned by Berkshire Hathaway, Business Wire is another powerhouse for large-scale announcements.
Features:
- Comprehensive distribution network
- Compliance-friendly services (especially for public companies)
- SEC filings and investor relations tools
Drawbacks:
- Premium pricing
- May be overkill for small businesses or startups
4. GlobeNewswire
GlobeNewswire specializes in financial and corporate press releases.
Strengths:
- Broad global reach
- Integrations with financial databases
- Strong presence in North America and Europe
Weaknesses:
- Not as user-friendly as newer platforms
- Somewhat limited customization
Free Press Release Submission Sites
If you’re operating on a tight budget, there are still places where you can submit your press release at no cost.
1. PRLog
PRLog offers free distribution with optional paid upgrades.
Perks:
- Simple interface
- Ability to add multimedia
- Free press release hosting
2. OnlinePRNews
A budget-friendly and sometimes free alternative that allows do-follow links and optimized formatting.
3. 1888PressRelease
Offers both free and paid press release distribution options, with respectable SEO benefits.
Note: While free sites can help build backlinks and provide a digital footprint, they don’t typically reach journalists or major media outlets.
Direct Outreach: Contacting Journalists and Bloggers
Sometimes, personalized outreach is the most effective way to secure earned media coverage.
How to Do It:
- Use tools like Hunter.io or RocketReach to find journalist contact info
- Research relevant journalists who have covered similar stories
- Write a brief, tailored pitch with a link to your press release
Tips for Success:
- Be concise and professional
- Highlight the newsworthiness of your release
- Offer exclusive access or interviews if possible
Direct outreach can yield powerful results if your story is compelling enough.
Where to Submit Press Release Based on Industry
Targeting specific platforms based on your niche can enhance the relevance of your press release.
For Tech Startups:
- TechCrunch
- VentureBeat
- Hacker News
- Product Hunt (for launches)
For Fashion or Beauty:
- FashionWeekOnline
- BeautyMatter
- The Business of Fashion
For Finance & Business:
- Yahoo Finance
- Bloomberg (via submission partners)
- Benzinga
For Healthcare or Medical:
- PRWeb Health
- HealthNewsDigest
- Medgadget
For Local News:
- Local TV and radio station websites
- Regional newspapers with online editions
- Local business directories
Submitting to Your Own Media Channels
Your owned media—such as your website and social profiles—are equally important in your distribution strategy.
Steps to Take:
- Publish the full release as a blog post
- Share on LinkedIn, Twitter, and Facebook
- Email it to your newsletter subscribers
- Use internal backlinks to boost SEO
This ensures that you maintain control over the message and leverage your existing audience.
Key Features to Look for in a Press Release Distribution Service
When choosing where to submit press release, evaluate each platform based on:
- Reach and Syndication: How many and which publications will feature your release?
- Targeting Options: Can you specify industry, region, or audience type?
- SEO Benefits: Do they provide backlinks, and are they do-follow?
- Multimedia Support: Can you add images, videos, or logos?
- Reporting & Analytics: Do they offer visibility into performance?
How to Maximize the Impact of Your Press Release Submission
It’s not just about where you submit—it’s also about how you do it. Here’s how to make the most of your press release:
- Write a Powerful Headline: Your title should be clear, attention-grabbing, and include keywords.
- Focus on Newsworthiness: Ask yourself—why should people care? Emphasize impact, innovation, or timeliness.
- Use Quotes Strategically: Quotes from executives or partners add credibility and depth.
- Include a Strong Call to Action: Direct readers to your website, product page, or contact form.
- Monitor and Follow Up: Use analytics to track opens, clicks, and coverage. Reach out to journalists who might be interested in follow-up stories.
Final Thoughts: Choosing the Best Place to Submit a Press Release
Understanding where to submit press release is a key part of any successful public relations or marketing strategy. Whether you’re a small business owner, PR professional, or marketing executive, choosing the right platform can significantly amplify your news.
If you want professional support with your next announcement, IMCWire is the go-to platform for effective, affordable, and targeted press release distribution. With real-time analytics, editorial support, and broad media reach, IMCWire ensures your press release gets the attention it deserves.
In a digital age where reputation is everything, make sure your message lands in the right hands.
