When launching a new store, whether it’s a physical location or an online platform, announcing it through a well-crafted press release is key to capturing attention. A press release helps position your brand in front of journalists, influencers, media outlets, and potential customers. If you’re looking for a new store opening press release example, this blog will guide you through the entire process—from format and structure to tone and media distribution.
This guide is crafted for business owners, marketers, and PR professionals who want to create a powerful press release that resonates with readers and amplifies launch day visibility.
Table of Contents
Why You Need a Press Release for Your New Store Opening
A press release isn’t just a formality. It’s a strategic marketing tool that:
- Establishes credibility with media outlets
- Informs the public and potential customers about your launch
- Enhances SEO visibility through online news wire services like IMCWire
- Provides a structured narrative about your brand and store concept
- Attracts local interest and potentially regional or national attention
A compelling press release answers the “who,” “what,” “where,” “when,” and “why,” while giving editors and journalists the angle they need to turn your story into a published piece.
Anatomy of a Great New Store Opening Press Release
Here’s what every high-quality press release should include:
- Headline: Catchy and informative
- Subheadline (optional): A secondary line that adds detail or context
- Dateline: City and release date
- Lead Paragraph: Key facts – the who, what, when, where, and why
- Body Paragraphs: Background, mission, unique selling points, quotes
- Boilerplate: Standard information about the business
- Media Contact Info: Who the press should reach out to for more information
Now, let’s break down a new store opening press release example in full.
New Store Opening Press Release Example
FOR IMMEDIATE RELEASE
Eco Haven Opens New Sustainable Living Store in Austin, Texas
Eco Haven Brings Ethical and Eco-Friendly Products to the Heart of Austin
AUSTIN, TX — April 15, 2025 – Eco Haven, a leader in eco-conscious lifestyle products, is proud to announce the grand opening of its first brick-and-mortar retail location in Austin, Texas. The new store, located at 420 Greenway Avenue, opens to the public on Saturday, April 20, 2025, and will feature sustainable home goods, reusable essentials, and ethically made personal care products.
This milestone marks a significant step for Eco Haven as it transitions from a successful e-commerce brand to an experiential retail presence designed to educate and inspire the local community.
“We wanted to bring sustainability to life,” said Amanda Lee, Founder and CEO of Eco Haven. “This store is more than just a place to shop—it’s a community hub where customers can learn about eco-friendly living and discover everyday products that reduce environmental impact.”
The 2,000-square-foot store features zero-waste refill stations, hands-on product demos, and locally sourced decor. To celebrate the opening, Eco Haven will host a launch event including product giveaways, sustainability workshops, and live music from local artists.
The company plans to donate 10% of launch weekend proceeds to Austin Environmental Network, a nonprofit supporting environmental education and climate action in Central Texas.
Since its founding in 2020, Eco Haven has grown steadily, driven by a mission to make conscious consumerism accessible and enjoyable. The store is a tangible extension of that mission, offering shoppers the ability to engage with products and learn firsthand from sustainability advocates.
About Eco Haven
Eco Haven is an eco-conscious lifestyle brand committed to reducing plastic waste and promoting ethical consumerism. Its curated line of reusable, compostable, and biodegradable products includes kitchen essentials, skincare, cleaning supplies, and accessories. Eco Haven operates with a focus on transparency, sustainability, and community education.
Media Contact:
Samantha Reyes
PR Manager, Eco Haven
[email protected]
(512) 555-0192
Writing Tips for Your Own New Store Opening Press Release
1. Focus on Local Appeal
Local news outlets are your best bet for immediate visibility. Mention the city and community benefits to make your press release relevant to readers in your area.
2. Use Quotes Wisely
Including quotes from founders, team leaders, or community partners adds a human touch. It’s also useful for journalists who may pull direct quotes into their stories.
3. Don’t Skip the Hook
Your headline and first paragraph need to make a strong impression. Treat them like the lead of a news article—short, sharp, and informative.
4. Keep It Newsworthy
Think like a journalist. What makes your store opening unique? Are you creating jobs, introducing a new concept, hosting an event, or partnering with nonprofits?
5. Include Visuals and Links
Include high-resolution photos or video clips of your store, products, or launch team. If distributing via a newswire like IMCWire, add website and event page links for added traffic.
How IMCWire Helps with Store Opening Announcements
Distributing your press release via a professional newswire service like IMCWire ensures it reaches a broad audience across news platforms, search engines, and media inboxes. IMCWire’s distribution helps small and medium businesses gain the exposure needed during key milestones like grand openings.
Benefits of using IMCWire include:
- Distribution to hundreds of media outlets
- SEO-rich formatting and backlinking
- Professional credibility
- Analytics for open rates and coverage
- Fast turnaround on publishing
If you’re using the new store opening press release example in this blog, you can customize it to fit your business tone and then distribute it through IMCWire for optimal reach.
Common Mistakes to Avoid
1. Too Much Fluff, Not Enough Facts
Journalists are busy. Keep the press release factual and concise—avoid overloading it with buzzwords or marketing hype.
2. Forgetting to Add Contact Information
This is critical. Always include a media contact name, email, and phone number.
3. Skipping the Boilerplate
This section tells readers who you are. Even if the reader skips the rest of the release, the boilerplate will give them essential context.
4. Not Proofreading
Grammatical mistakes or incorrect dates can damage your credibility. Review the content or have a second person edit it before submitting.
Final Thoughts
A well-written press release can be the difference between a quiet store opening and a grand launch with buzz and community engagement. Whether you’re launching a boutique in your hometown or opening a flagship store in a major city, the strategy begins with how you announce it. Use the new store opening press release example provided above as a reference or adapt it to suit your brand voice.
Don’t forget to pair your press release with promotional efforts on social media, email newsletters, and local community outreach for maximum visibility.
For entrepreneurs and brands seeking professional PR support, IMCWire offers the tools and reach to make your launch day newsworthy. Submit your press release today and get your story published across trusted networks.
